Videos are some of the hottest content on the net. Everyone receives those periodic emails from a friend or business associate advising, ‘Check this out!’ Videos are the main form of viral content, add interest when embedded in a site, and draw traffic like a magnet.
Videos are easy to make, too. Any dental practice with a phone can create one, and anyone with a computer can upload one. Popular videos don’t have to be high-quality, have good production values, or be well-edited to succeed.
Why isn’t everyone rushing to include video content on their site?
There’s a reason digital marketing experts don’t always push video content—videos, like images, present problems regarding search engine crawlers. The search engines can’t see video content. This means that all the effort you put into getting a video onto your site is wasted from a search engine optimisation point of view. Join the chat.
This doesn’t mean that you should avoid video content. Videos have proven attractive to users, and as time goes by, they are increasingly being used as part of Internet marketing strategies. The value of video content as an attention magnet can’t be ignored. The answer is to work around your video content to ensure everything can be done to explain its content to a search engine.
Video Ideas
- Clinic Walkthroughs
- Patient reviews
- Complicated Treatment Introductions
- Popular treatments such as Invisalign
- Dentist Intros
Optimise your videos
Search engines rely on extraneous information to determine what your video is about. Much like they do when ranking your site, they examine the on-page factors around the video, the links to the video, and links from the page the video is on. On the whole, search engines cannot view the video’s content, but they are thought to be able to detect some on-screen text. This makes it worth optimising any subtitles and titles.
Many people forget that video files can be optimised. Use your keywords in the title, and if the platform your video is on allows it, map out an SEO-friendly description and tags. If you host the video on a site like YouTube, don’t forget to re-enter all of the metadata.
Format will also affect your video’s search engine friendliness. As time passes, Google is developing techniques to work with Flash content. This may mean Flash videos will gain some Dental SEO standing in the future. For now, it’s a good idea to consult your supplier about the best formats for search engines, and you can talk to us here.
How to maximise Dental SEO techniques around videos
The content you put around your video is vital. Briefly describing the video will help users and search engines identify the content. Ensure you use the word ‘video’ as one of your keywords for that page. The very fact that you have a video can prove part of the attraction. Finally, include a link to a transcript of the video. This will ensure the content is used to maximise the SEO effect.
