Geotargeted keywords are used in various types of online marketing. Local SEO terms can be considered a type of niche keyword because geographically targeting search terms reduces the number of competitors and provides you with more targeted visitors. This can help a page rank quicker and higher and improve conversion rates of those visitors who do visit your site.
Dentist Google Queries are perfect For Local Search
The Internet may be a global tool that provides access to companies and services worldwide, but many people still prefer to deal with local concerns. They prefer the more personal touch that often accompanies this. In some cases, local knowledge can be a big part of winning a contract or securing a new business.
If you have a bricks and mortar business then Local SEO is a no brainer
Levels Of Geotargeted Keywords
At its most generic level, geotargeting can usually be achieved by adding the appropriate county to your search terms. Searches like dentist Surrey or use dental implants plus County, city, and town can also provide a level of geotargeting that will further reduce your competition and give you a more significant opportunity to rank highly in the SERPs.
Keyword Research
Rather than simply adding the UK to the beginning and end of all your keywords, you should conduct separate keyword research for each one. Some terms may be used more commonly than others in certain areas of the world and even in some regions of the country. Existing branding can also play a major part in determining the most effective keywords. Do it yourself?
Targeting Your Potential Patients
Geotargeting provides a solid way to reduce the number of pages you need to compete with and increases your chances of ranking highly for relevant keywords. You can get the best results by conducting separate keyword research for these geographic keywords.
