Performance monitoring is a part of any online activity and any marketing
program, and with Dental SEO there is a large amount of data from various different
sources that can be used. This data enables the Dental SEO to look at how well a site
ranks in the search rankings, how much traffic is being directed, and many
more detailed statistics about visitors. By tracking these statistics on an
ongoing basis it is possible to tweak your efforts, further improve traffic
levels, and ensure that the traffic you do receive is being responsive.
Geo-Targeting And Its Importance
Geographic location may not see like a statistic you can do much with. However,
geo-targeting is a part of any Dental SEO campaign. Some service providers or digital
goods manufacturers are able to operate on a global scale making traffic from
the rest of Europe and the US as important as traffic from the UK. For the
small business that requires on-site access or the delivery of goods UK traffic
may be the only beneficial source of visitors from the search engines.
Checking Statistics
Among the wealth of information readily available to the website owner or
marketer is details about the country and location of visitors. Typically this
data is found in an analytics package and usually includes the country, state,
and city of each visitor. It may also be found with the IP address, as much
of the information is gathered by using the IP address of a visitor. Good statistical
packages should enable you to view each visitor individually or view statistics
regarding visitors from a specific country or location.
Improving UK Based Results
There are methods that a website owner can employ to help ensure that they
perform better on the UK search engines rather than the universal .com engines.
In July, according to the data analysis company Hitwise, approx 73% of UK searches
were conducted on the Google UK website with a further 15% from Google.com.
This shows the importance of letting the search engines know which country
your website hails from and taking advantage of the geographically targeted
visitors that this garnishes as a result.
Local Linking Strategies
Using a UK domain name, registering with a UK based hosting provider, and
using UK spellings will help identify a website as being from the UK but there
are other actions you can take in a bid to highlight this fact even further
to the search engines. Specifically, by gaining links from websites based in
the same country this will pinpoint to the search engines that you offer value
to UK visitors and will help improve geographically targeted search visitors.
UK Search Results
In the UK we tend to search using the UK based search engine pages rather
than the more generic .com pages. While a general Dental SEO campaign will usually
garner reasonable rankings in the UK search results, it certianly doesn’t hurt
to further highlight the point. Using a UK domain, hosting provider, and UK
spellings are all good indicators, and gaining links from UK based websites
will also help to further enhance geo-targeted listings.
